Norda industries favors Markies for potato crisps

Markies has already become the number one for potato chips in Kenya. Simultaneously Markies is also increasingly demanded by Kenya’s crisping industry. A good example is Norda Industries who favors our Markies variety for their potato crisps.

Norda is a fast growing FMCG company based in Nairobi, Kenya. It manufactures high quality snacks throughout the East Africa region. The company currently manufactures several popular snacks under successful brand names each with their own identity in the market. All its snack and confectionery products are manufactured at its factory in Nairobi.

Norda also contracts smallholder farmers across the country so as to ensure a constant and timely supply of quality potatoes. Its brands have quickly become market leaders in snack categories and are loved as well as appreciated for their excellent quality and superior packaging.  Norda has an ambitious expansion strategy and is looking to diversify into other foods and beverage products as well as other consumer goods over the next years.

By growing Markies, Kenyan farmers acquire access to two different processing industries at the same time. The potato chips industry in general prefers the large Markies potatoes and the potato crisping industry favors the smaller Markies sizes. In other words: growing Markies as a Kenyan farmer opens doors to two different premium potato market segments. This is another example how AgricoPSA is de-risking potato farming for Kenyan smallholders and how we support farmers to boost their income from potato farming!

Urban Bites Agrico PSA